Our New Book: Franchising Internationally

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Be it business growth or the pursuit of a livelihood, Franchising is a particularly relevant opportunity creator for the post-Covid economy. But several norms followed by the franchise industry today, particularly in the overseas arena, are decidedly redundant and must be acknowledged as such.

Franchising as a method of expansion is the epitome of win-win and remains the business world's equivalent of inventing the wheel. Increasingly however, growing sections of the franchise industry represent their own vested interests than the greater good of all parties. Fact is that the values of franchising as a methodology and franchising as a sprawling global industry, aren't always in alignment. And it's crucial that one understands the difference.

This book emanates from more than three decades of first-hand franchising experience on five continents. It is based on five long form articles written for highly esteemed sources of franchising journalism and will be of particular value to you if you are one of the following:

• An investor researching the risk and viability of franchised business concepts in the post-Covid world
• An existing or prospective franchise entrepreneur who wants to understand how to acquire a competitive edge in 2021 and beyond
• A franchisor/business owner that aspires to do business in the international arena, particularly the UAE or broader Middle East, and wants to comprehend experience-based true ground reality.

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