The A to Z of Franchising

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Workshop Instructor: Sanjay Duggal

Having done business on Five Continents, Sanjay Duggal, Stellar Eastern’s CEO is acutely aware of how ruefully inadequate methods of the past are becoming today. The change around us is relentless, and an expanded mind with a willingness to perpetually learn and relearn is the only way forward. For everyone.

Sanjay cut his professional teeth with the world’s top hospitality school - Hilton International and honed his skills in a dozen different luxury hotels around the globe. Subsequent involvements include Large-Scale Industrial Catering, Multi-Unit American Casual Dining, Family Entertainment, Premium Confectionery, Retail, Event Management and Franchise Development. During this time, extensive on-site exposure to multiple global franchise systems gave him a solid grounding in franchising. 

Sanjay writes extensively on franchising and business in several reputed regional and international publications, and doesn’t shy away from challenging long established convention in his writings. By calling out contentious practices in the global franchising arena, he attracted the attention of the IFA (International Franchise Association) and is now a contributor to their Franchising World publication.

In his role as CEO of Stellar Eastern Franchise & Retail Advisory, Sanjay helps individuals, corporations and private equity firms with the planning and execution of business investment strategies. This includes tactical and strategic consulting on signing franchise agreements and developing independent brands. 

In a resounding endorsement of his innovation skills, MGM Resorts, Las Vegas offered a space in their new billion-dollar resort to an original Food & Beverage concept that he conceived and developed.

Sanjay believes that the future belongs to franchised brands that tangibly recognize the confluence of challenges faced by franchisees and promote more equitable business relationships.