The A to Z of Franchising
The A to Z of Franchising Workshop (and what's in it for you)
Workshop Instructor: Sanjay Duggal
Having done business on Five Continents, Sanjay Duggal, Stellar Eastern’s CEO is acutely aware of how ruefully inadequate methods of the past are becoming today. The change around us is relentless, and an expanded mind with a willingness to perpetually learn and relearn is the only way forward. For everyone.
Sanjay cut his professional teeth with the world’s top hospitality school - Hilton International and honed his skills in a dozen different luxury hotels around the globe. Subsequent involvements include Large-Scale Industrial Catering, Multi-Unit American Casual Dining, Family Entertainment, Premium Confectionery, Retail, Event Management and Franchise Development. During this time, extensive on-site exposure to multiple global franchise systems gave him a solid grounding in franchising.
Sanjay writes extensively on franchising and business in several reputed regional and international publications, and doesn’t shy away from challenging long established convention in his writings. By calling out contentious practices in the global franchising arena, he attracted the attention of the IFA (International Franchise Association) and is now a contributor to their Franchising World publication.
In his role as CEO of Stellar Eastern Franchise & Retail Advisory, Sanjay helps individuals, corporations and private equity firms with the planning and execution of business investment strategies. This includes tactical and strategic consulting on signing franchise agreements and developing independent brands.
In a resounding endorsement of his innovation skills, MGM Resorts, Las Vegas offered a space in their new billion-dollar resort to an original Food & Beverage concept that he conceived and developed.
Sanjay believes that the future belongs to franchised brands that tangibly recognize the confluence of challenges faced by franchisees and promote more equitable business relationships.
Workshop Instructor Sanjay Duggal's Professional Snapshot
Workshop Overview
Franchising is the world's most preferred system of scaling-up a business, and is relevant to every sector of the economy today. Virtually any individual or entity can benefit from this highly efficient methodology, that has spawned a global three trillion dollar industry which keeps growing. Developing a thorough comprehension of how it can relate to your enterprise is crucial however.
Objective: To impart a comprehensive understanding of the science and art of franchising from a very practical, market relevant perspective, that facilitates informed decision making and winning business strategies.
Who should attend this franchising workshop: Entrepreneurs, Business Managers, Existing or Aspiring Franchisees and Franchisors, Investors and Business Students
