Global Franchise, Middle East Special Edition: P 53-55. The article focuses on the much needed change that will secure the future of franchising in the region.
International franchisors need to adopt foresight that rejects flawed convention, spawns a fresh approach and jives with the new normal.
Adapt and reinvent, and the future could still be promising for franchisors and their foreign investors.
The United Arab Emirates is proving enticing to many internationally-minded franchisors, but there are myriad factors to research before exporting your brand there
Unfortunately, there are unscrupulous elements within the franchising industry that one needs to be wary of
Getting into the minds of UAE entrepreneurs who took the leap of faith