Blogs & Articles By Stellar Eastern
Reframing the Middle East franchise narrative
Fuzzy brand equity & systemic rigidity: Compelling deterrents to international franchise investment
Fuzzy brand equity & systemic rigidity: Compelling deterrents to international franchise investment
Global Franchise, Middle East Special Edition: P 53-55. The article focuses on the much needed change that will secure the future of franchising in the region.
Fuzzy brand equity & systemic rigidity: Compelling deterrents to international franchise investment
Fuzzy brand equity & systemic rigidity: Compelling deterrents to international franchise investment
Fuzzy brand equity & systemic rigidity: Compelling deterrents to international franchise investment
International franchisors need to adopt foresight that rejects flawed convention, spawns a fresh approach and jives with the new normal.
COVID-19: Change catalyst or existential crisis for international franchising?
Fuzzy brand equity & systemic rigidity: Compelling deterrents to international franchise investment
COVID-19: Change catalyst or existential crisis for international franchising?
Adapt and reinvent, and the future could still be promising for franchisors and their foreign investors.
Gulf's franchising needs more than just a tweak
The do's and don'ts of expanding to the United Arab Emirates
COVID-19: Change catalyst or existential crisis for international franchising?
Bringing the e-commerce factor centre stage
The do's and don'ts of expanding to the United Arab Emirates
The do's and don'ts of expanding to the United Arab Emirates
The do's and don'ts of expanding to the United Arab Emirates
The United Arab Emirates is proving enticing to many internationally-minded franchisors, but there are myriad factors to research before exporting your brand there
Franchising could even extend to skyscraper windows
The do's and don'ts of expanding to the United Arab Emirates
The do's and don'ts of expanding to the United Arab Emirates
It is a misconception that happening franchise deals are only limited to F&B and retail
Franchising in the UAE: Not just a copy-paste job
No need to get hot under the collar about UAE's F&B industry
No need to get hot under the collar about UAE's F&B industry
In the franchising landscape of the United Arab Emirates, brand replication needs to be handled with care
No need to get hot under the collar about UAE's F&B industry
No need to get hot under the collar about UAE's F&B industry
No need to get hot under the collar about UAE's F&B industry
There are multiple challenges, but nothing that a right mix cannot overcome
Middle East fights back
No need to get hot under the collar about UAE's F&B industry
Domestic brands in the Arabian Gulf have become worthy competitors to overseas franchisors
Breaking through the sea of negativity in business
The importance of shedding some of the entrenched mindsets on the ways to do business
Timeless marketing skills of a 'Baqala' (neighbourhood grocery)
The owners’ keep-it-simple formula has allowed them to take on all challengers
UAE's franchising sector - Let's keep it free of greed & subtle deceit please
Unfortunately, there are unscrupulous elements within the franchising industry that one needs to be wary of
UAE’s home-grown F&B franchise phenomenon is here to stay
There's been a significant improvement in quality of domestic brands over the years
Why food franchise deals can leave a bad taste in the mouth
So many demands are built in that it's next to impossible to meet them
Dream of opening a restaurant in Dubai?
Be sure to temper your enthusiasm with caution while considering getting into the restaurant business in the UAE
An open letter to the international community of food franchisors
The franchisor-franchisee relationship from the perspective of an Arabian Gulf Investor
Soar to greater heights with inspiration from Dubai Inc.
From employee to entrepreneur in the UAE - Insights from those who made the leap
The visionary brains behind the miracle in the desert that is Dubai
From employee to entrepreneur in the UAE - Insights from those who made the leap
From employee to entrepreneur in the UAE - Insights from those who made the leap
Getting into the minds of UAE entrepreneurs who took the leap of faith
Seven takeaways from consulting gigs in UAE's food franchising sector
Seven takeaways from consulting gigs in UAE's food franchising sector
Seven takeaways from consulting gigs in UAE's food franchising sector
First hand lessons learnt from operating in the UAE food franchising consulting space