Imagine if someone told you that Franchising is a $100 Billion Industry in the Middle East and India alone. Moreover, globally it's worth several Trillion Dollars.
And by the way, there are 3 types of franchise business models, 4 types of franchise agreements, the FDD is the single most important document in franchising blah blah blah. Your likely response (at least in your head) would be:
GREAT, BUT SO WHAT? I JUST WANT TO KNOW WHAT'S POTENTIALLY IN IT FOR ME!!
Fact is that majority franchise forums and seminars are devoted to this kind of information. Don't get us wrong - every detail matters. But what matters far more than every minuscule franchising factoid is how it potentially fits into the context of your ambition, background and circumstances.
After all, if you just wanted to pursue the theory of franchising, that isn't difficult to do. But is it really useful?
Franchising, like life, is anything but theoretical. And that is precisely why Stellar Eastern is committed to the dissemination of practical, real-world knowledge through its various educational forums.